Playgrounds for Shopping Centres

Transforming shopping centres into destination places to play and have fun days out is a challenge!

Faced with stiff competition from e-commerce and changing consumers, shopping centres, retail parks, franchises and out-of-town outlets must find new ways to increase their attractiveness and heighten the visitor experience. Playgrounds for shopping centres with play design that embraces themes or bespoke play is the way forward!

Today’s challenge is how to turn retail space into a welcoming place for the family. Where they have a good reason to come, shop and repeatedly return.To do this, shopping centres must shift the focus away from the pleasure of shopping, which is losing momentum, to that of the visitor experience. A visit to the shopping centre should now consider offering guests the opportunity to have a variety of experiences in different areas, such as shopping, restaurants and leisure.

Children’s playgrounds are a natural extension of shopping centres’ strategic development and are a marketing tool to boost the entertainment factor. Whether it is installed indoors or outdoors, the play area is a focal point for families who need a break from shopping, want to spend time with their children and set off in good spirits towards new consumption habits.

Play areas, a marketing tool for shopping centres

In recent times playground have become an essential part of the shopping centres’ strategy, whether brand new or recent renovations, they offer their clients a welcoming place that encourages well-being.

Playgrounds for shopping centres are also a promotional tool for retail property owners. It helps them to promote this space and the financial benefits that will result from it to their tenants.

Play areas have become a major part of the multifaceted offer that the next generation of shopping centres provides. It integrates the client experience and naturally transforms the retail experience into a fun shopping adventure.

A comprehensive approach is required to successfully install a play area in the heart of a shopping centre or its outdoor accessible places.

The environment, use and appearance are factors that must be taken into account to provide a coherent and relevant solution.

Good questions to ask yourself

Here are a few key points to keep in mind. Proludic’s expert teams include these in their reflection and proposals for each play and sports area they design for the retail sector:

Environment

Adapting to the constraints and the complex process of renovation or creation within the framework of the building’s architecture.
Use transparency so clients can always see shop windows of nearby retailers in their field of vision. This stimulates the desire to enter the shops and buy things next.

Use

Adapting the facilities to the age groups and the number of children in the shopping centre.
Diversifying play activities to increase children’s interest in play.
Providing a layout that can accommodate both children and parents.

Aesthetics

Creating a children’s play area specifically for the client: creating a personalised themed space, blending in with the architectural identity of the shopping centre, sticking to the brand’s marketing concept, playing on the local identity, etc.
Leveraging a striking feature, like a large tower, to create surprise.
Standing out from the nearby play areas to attract families and make them want to come and enjoy their retail play area over public playgrounds.

Proludic, your partner for a playful shopping experience

Proludic works with shopping centres, retail parks, franchises and outlet centres around the world. Our work helps them increase their appeal by developing play and sports facilities.

Orange-les-Vignes shopping centre (Terranae group) in Orange (Vaucluse), Leclerc La Belle Vie shopping centre in Luçon (Vendée) and Saint-Grégoire (Finistère), Quai des Marques (Marques Avenue group) in Talange (Moselle) and Corbeil-Essonnes (Essonne), IKEA in Villiers-sur-Marne (Val-de-Marne), Nova Eventis shopping mall (ECE Group) in Leipzig (Germany), Eperia shopping centre in Prešov (Slovakia), Les Rives de l’Ornes (Apsys Group) in Caen (Calvados)… Proludic has been involved in many projects with specific challenges each time.

A beautiful playground in the heart of Orange-les-Vignes shopping centre

An adapted product offer!

With a product offering encompassing more than 1,200 products, many themes, an exclusive Grafic Games personalisation technique and the ability to develop bespoke projects, Proludic offers solutions that are adapted and relevant in terms of atmosphere, aesthetic, size and play value.

Client testimonial – Leclerc “La Belle vie” – Luçon

We wanted to provide activities for children, which were sorely lacking in the city. We are very pleased with the work done this summer on the installation of this beautiful play area. This project was a great success for our shop, especially during July and August.
Romain Tanné, Communications Manager of the Leclerc in Luçon

To make your play area a success, Proludic is here from start to finish!

Proludic’s teams support every one of their clients from start to finish.
Our creativity, experience and expertise guide every project from the drawing board through to production, site handover and aftersales support. Proludic is committed to ensuring that every play and sports area we create brings fun, safety and quality over the lifetime of the project.