Article published on 25 July 2024
Understanding the importance of children’s play and the necessary provisions for play in leisure sites is crucial. High-quality play areas encourage children to step away from screens and enjoy the benefits of being active. Parents want to relax on holiday, knowing their children are happy and entertained. Moreover, holiday venues need to show that investing in play areas offers a good return on investment (ROI) by encouraging families to stay longer and spend more.
Evidencing ROI in play provisions can be challenging. However, Proludic has found that placing play areas near cafes and paid facilities can be financially beneficial. This setup allows for a clear assessment of the financial benefits of quality play areas. Proludic’s research last year found that 93% of 1,000 respondents considered play areas important when visiting a holiday park or leisure attraction, a compelling statistic for planning.
Creating Memorable Experiences
Playgrounds add fun and adventure through play to leisure, hospitality, and holiday sites. Proludic’s research also showed that memorable experiences created through play are often the most cherished by visitors.
In an era where experiences are highly valued, leisure businesses that prioritise playgrounds are better positioned to create lasting memories. These positive experiences can lead to brand loyalty and increased online reviews, boosting reputation. Businesses should consider these findings when planning their offerings. Investing in well-designed and inclusive playgrounds can attract and retain visitors, foster positive experiences, and secure a competitive edge in a rapidly evolving market.
Case Study: Wooda Farm Holiday Park
Set in 100 acres of rolling farmland near Bude, North Cornwall, Wooda Farm Holiday Park is a long-established family destination offering camping, touring caravans, and holiday lodges. Recent investments included a unique makeover of the play area to reflect the North Devon coastline.
The new, colourful play equipment, delivered on time for the busy holiday season by Proludic, keeps children and families better entertained. Find out more about Wooda Farm Holiday Park and our ability to transform leisure spaces into hubs of play, fun, and activity by clicking in our explanatory video.
Inclusive Play Spaces for All
Proludic ensures their play areas cater to children from toddlers to teenagers. They design equipment that aligns with children’s developmental needs, making play valuable for all. Their commitment includes creating inclusive play spaces for children of all abilities, supporting the whole family during their summer break.
In summary, investing in high-quality, inclusive play areas benefits children’s development and offers substantial financial returns for leisure businesses. These investments enhance visitor experiences, foster brand loyalty, and boost a park’s reputation. By understanding and leveraging the power of play, leisure businesses can create memorable experiences that attract and retain visitors, ensuring long-term success and profitability.
Take a look at our recent coastal installation, a perfect example of inclusive play and sports equipment in a busy holiday and leisure destination at Eastoke Corner, Hayling Island:
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